Facebook’s salutary lesson on being ‘priced for perfection’
Facebook’s high-profile woes over its collection, storage and use of personal data are a vivid illustration of the extra risk investors take on with any stock that is ‘priced for perfection’. With the former stockmarket darling losing as much as a fifth of its value in recent weeks, owners of the ‘F’ of the so-called ‘FAANG’ stocks – an acronym that also includes Amazon, Apple, Netflix and Google – have been well and truly bitten.
Facebook’s high-profile woes over its collection, storage and use of personal data are a vivid illustration of the extra risk investors take on with any stock that is ‘priced for perfection’.
With the former stockmarket darling losing as much as a fifth of its value in recent weeks, owners of the ‘F’ of the so-called ‘FAANG’ stocks – an acronym that also includes Amazon, Apple, Netflix and Google – have been well and truly bitten.
Until the last month or so, Facebook has represented a hugely appealing story for growth-oriented investors.
For businesses looking to advertise their products and services to particular demographics, the company offers all sorts of tools to target specific elements of an almost two billion-strong database that of course, if it were a country, would easily be the most populous one on the planet.
Growth, however, is a slippery and unpredictable beast – not that that stops people trying to forecast it – and when expected growth fails to materialise, the market can be unforgiving.
Or as Seth Klarman, one of The Value Perspective’s favourite investors, wrote in his classic Margin of Safety: “For fast-growing businesses, even small differences in one’s estimate of annual growth rates can have a tremendous impact on valuation.”
A huge effect on valuation
So while 10% is objectively a very good growth rate, if the market was expecting 15% from a business, its share price will have to adjust for that.
Add in people’s misguided yet abiding confidence in their ability to forecast an unforecastable future and, as Klarman notes: “With so many investors attempting to buy stock in growth companies, the prices of the consensus choices may reach levels unsupported by fundamentals.”
To be fair, for a business with plenty of cash and no debt whatsoever on its balance sheet, Facebook’s valuation – even prior to the recent drop in its share price – has never been as punchy as that of, say, Twitter or Amazon.
Nevertheless, it was still viewed as one of those “consensus choices” among growth investors and that can leave a share price with nowhere to hide should a business hit a bad patch.
Another issue Klarman highlights is investors tend to oversimplify growth into a single figure when in fact it is more a blended number with many different sources.
For example this could stem from “increased unit sales related to predictable increases in the general population, to increased usage of a product by consumers, to increased market share, to greater penetration of a product into the population, or to price increases”.
What is more, notes Klarman some of these sources of growth are more predictable than others – general population increases, say, being easier to call than changes in consumer behaviour or how people might react to a price increase.
“On the whole,” he adds, “it is far easier to identify the possible sources of growth for a business than to forecast how much growth will actually materialise and how it will affect profits.”
In the case of Facebook, then, you had a very good narrative based on the power of its database, how that could be used to target specific markets and the advertising revenues it could generate – and all of that was embedded in the company’s valuation.
What the valuation – and most investors – did not add into the mix, however, was that life is unpredictable and certainly does not always run smoothly.
No margin of safety
In short, there was no margin of safety in the share price and so, when these data-shaped clouds suddenly appeared in what the wider market had taken to be a clear blue sky, it was only going to head in one direction.
No doubt Facebook will adapt and work to protect itself and its database going forward but the episode seems very likely to have wider regulatory implications that few will have expected to happen quite so soon.
It was Benjamin Graham, the father of value investing, who coined the term “margin of safety”, explaining the price paid for any investment should allow for a range of unexpected adverse outcomes – in effect, because many things can go wrong at once, it is prudent to be cautious.
Here on The Value Perspective, that is one piece of data of which we never lose sight.
Nick Kirrage is the lead portfolio manager for the Schroder Global Recovery Fund launched in Australia this year. The Fund invests in companies worldwide that have classic recovery characteristics. Companies that trade on low multiples of recovered profits, but where long-term prospects are believed to be good.
Recovery investing is very different; its major strength is the disciplined focus on buying out-of-favour companies at all stages in the investment cycle. We seek to consistently apply our approach as whilst a valuation-driven philosophy will not always be in favour, over longer time periods this investment style has generated exceptional returns.
Visit our website to find out more: Schroder Global Recovery Fund
Opinions, estimates and projections in this article constitute the current judgement of the author as of the date of this article. They do not necessarily reflect the opinions of Schroder Investment Management Australia Limited, ABN 22 000 443 274, AFS Licence 226473 ("Schroders") or any member of the Schroders Group and are subject to change without notice. In preparing this document, we have relied upon and assumed, without independent verification, the accuracy and completeness of all information available from public sources or which was otherwise reviewed by us. Schroders does not give any warranty as to the accuracy, reliability or completeness of information which is contained in this article. Except insofar as liability under any statute cannot be excluded, Schroders and its directors, employees, consultants or any company in the Schroders Group do not accept any liability (whether arising in contract, in tort or negligence or otherwise) for any error or omission in this article or for any resulting loss or damage (whether direct, indirect, consequential or otherwise) suffered by the recipient of this article or any other person. This document does not contain, and should not be relied on as containing any investment, accounting, legal or tax advice. Schroders may record and monitor telephone calls for security, training and compliance purposes.