Fixed Income

Ready Player One: the evolution of sport from an investment perspective

eSports collectively are disrupting the roster of entertainment options for hundreds of millions of people worldwide.

03/08/2019

David Knutson

David Knutson

Head of Credit Research, Americas

Tom Cha

Tom Cha

Credit Analyst

Chris Tams

Chris Tams

Associate Product Manager

eSports collectively are disrupting the roster of entertainment options for hundreds of millions of people worldwide. Investors would be wise to take notice of this multi-billion dollar global industry, as well as the indirect benefi ciaries of online gaming. But as with all commercial sporting industries, eSports’ success will depend on monetization opportunities. In this paper we examine the evolution and economics, ESG considerations and monetization opportunities of eSports. We also outline where we see the potential opportunities and the threats to existing companies and sectors.

The views and opinions contained herein are those of Schroders’ investment teams and/or Economics Group, and do not necessarily represent Schroder Investment Management North America Inc.’s house views. These views are subject to change. This information is intended to be for information purposes only and it is not intended as promotional material in any respect.